Google Ads Show Your Business at the Very Top of a Search
When search engine results with optimization can take months to bring results to fruition, Google Ads, or as its often called Pay Per Click (PPC) services yield almost instantaneous results. Most auto body shops have a higher individual ticket value per client sale, so Google Ads – Pay Per Click- can be particularly effective in generating results and are scalable for fixed budgets as well.
If you have a product or service that you want people to see in a search, Pay Per Click delivers by putting you at the very top of that search, which is where effective Google Ad campaigns place ads. Many clients think it’s easy to place their own ads on Google, and wind up spending thousands more on irrelevant ads that yield them nothing, so it’s worth the time to get a free consultation on how we can help you.
Advertise Where the Majority of People Are Looking
Most people don’t realize that the number one search engine on the planet is Google, and that roughly 85% of all searches are done specifically on Google. By the way, the second most popular search engine on the planet is Youtube, which is also a Google property. So Google owns the search world, which is what makes paid Google Ads so valuable.
Google Ads can be a very effective and reliable means of advertising your business. They can be competitive, but often yield tremendous results and can be focused to bring in the just the right client you need.
A Google Ad Campaign Can Improve Brand Awareness
It doesn’t matter how long you’ve been in business, most auto body shops struggle with brand awareness. It’s a simple fact. If your customers don’t know your name, they just won’t call you. A Google Ads campaign can change all that.
Whether you know it as Adwords, Google Adwords or the most current name, Google Ads, creating a campaign of ads can position your company in the first few results on the search engine.
No matter what your company does, you provide a solution. How people type in the problem leads to the search results where you want to be seen first. Google Ads are right at the top of what anyone sees. Being at the top means you most likely get more clicks, and more clicks mean more business.
Google Ads and Math
Your marketing needs to pay for itself. That’s its job. The first question to ask yourself when thinking about creating a Google Ad campaign is, “How much is your average customer worth?”
Consider an example. If you run a septic and sewer company, your average client could run around $2000 or more. If you spend $1000 a month on your campaign, and get one new client, then you are likely breaking even in terms of profit, but if you bring in 2 clients with this campaign, you are making money.
This is how Google Ads can be very profitable.
When you think of all the services you offer at your auto body shop, it’s important to consider which services you make the most money on and what you’d like to work on the most. This is what you can begin to run ads for.
Google Ads Vs. SEO
Many people ask, “What’s the difference between Google Ads and Search Engine Optimization (SEO)?”
It’s a fair question. Both begin with keyword research. It’s important to find the best search terms and phrases that are relevant to your business. Once you have the keywords you believe will drive the most traffic to your site, this is where the two marketing elements take a distinct turn.
With SEO, you take the keywords and use them in your content. The goal here is to get your website to organically rank for these keywords. There are a series of things you have to do to make that happen, and it takes weeks, if not months to reach the first page of the search results.
With Google Ads, you can potentially reach page one of the search results as soon as your campaign goes live. Of course, this depends upon several factors like the competitiveness of the keywords, your quality score and the amount you bid on the keywords. With this type of marketing, you bid on your keywords, so think of SEO combined with eBay in order to reach the first page of the search results.
Service Recovery Made Easy
If you’ve been in business long enough, you know that not ever transaction is perfect. You may have done your gut level best, and something came undone, even through no fault of your own. Your client walks out with a bad experience– maybe you don’t even know– and leaves the shop disappointed. They smile as they walk out, say goodbye kindly and you don’t know anything is wrong– until you find their review the next day, and you’re horrified.
What do you do?
That’s exactly what the reputation management system at AutoCollision Websites is all about. It helps you turn what might be a negative review into a positive one, by giving you the tools you need to make it right with the customer. No negative review has to be a permanent negative review, we always say.
It’s Google’s World, We’re Only Visitors
When it comes to using a search engine, it’s important to remember that if you don’t pay for the product, then you are the product.
You can’t really ask, but if you could talk to Google, they would probably say that they hate SEO. Why? Because trying to get your site ranked is technically manipulating their precious search results. If they had their way, every business would run Google Ads campaigns. This is how they make the majority of their income.
There are plenty of companies out there that are making money using this type of marketing. Call us and let’s talk about helping your shop use Google Ads to increase your bottom line.
Contact us today and let’s start talking about all the different ways we can begin to use reputation management to help you reach your marketing goals.
Our Mission:
We work with auto body shop owners all across the country to help them improve their brand awareness and bring more business through the doors.
We do this through a wide variety of digital marketing techniques including great-looking, conversion-friendly web design, search engine optimization, social media marketing and more.