Conversion Optimization
When it comes to getting more customers, there are several different strategies. First, you can invest in marketing elements to bring more traffic to your website. Things like SEO and Google Ads help brings you more visitors to your business, but what then? That’s where conversion optimization comes in.
Conversion optimization or conversion rate optimization is the science involved behind taking the traffic that your website is getting and working to get more “conversions”- defined as turning website visitors into paying customers.
Taking Your Website To The Lab
Improving your rate of conversion on your website begins with implementing various tools that collect data on what your visitors are doing on your site. Imagine being able to look over the shoulders on hundreds of your website visitors to see where they click and what elements on your site they completely ignore.
This information can help you make slight adjustments on your website to help more people do exactly what you want them to do. This is about conversion optimization.
A/B Testing
A/B testing is an important part of testing what works and what doesn’t on your website. It’s a matter of linking your site to some tools that allow some of your visitors to see your website as it is and the rest of your visitors see a slightly different version. There are many different things you can test on your website that improve your conversions.
Heatmaps
Heatmaps are another tool that helps us understand more about what your visitors are doing on the site. The concept is simple. Wherever you see red areas, this signifies places on your website that visitors spend time. Blue areas indicate cold spots or places where people aren’t spending time.
If you want people to click on a button, but it’s located in an area that’s showing up blue, then it only makes sense to move that button to a red area to get more clicks.
We use these tools to help improve your bottom line. Call us and let’s talk about how conversion optimization can help you generate more revenue.
Our Mission:
We work with auto body shop owners all across the country to help them improve their brand awareness and bring more business through the doors.
We do this through a wide variety of digital marketing techniques including great-looking, conversion-friendly web design, search engine optimization, social media marketing and more.