Yep, 17% of Email Advertising is Opened by Subscribers!
If you are like most people, they hate their inbox. “Filled with Spam” they often say, as opposed to the necessary things they need, and it actually can make it difficult to manage an inbox. Certainly the writer of this article knows that even with spam filters, there are about 300-400 emails per day that have to be sifted through in order to get to the ones I need to see.
But… Email marketing works.
That’s why people do it. It works. It yields results, and yes, 17% of people open them. Some even save them if it’s something they are interested in and will go back to them later, sometimes even much later, and make a contact with a business. Kind of like putting a piece of advertising under a magnet on the refrigerator, people often save the things they are interested in so they can do business with a specific company in the days ahead.
Staying In Touch With Your Existing Client Base Yields Results
So many businesses lose money not becuase a client had a bad experience with a business– they lose some business because they don’t pay attention to or stay in touch with those people who had a good experience.
Email marketing is one of the greatest ways to stay in touch with your existing client base, and to market to them over time. If they forget about you, because you don’t stay in touch with them for a period of time, you lose top-of-the-mind awareness, and when they need your services next time, they’ll try whoever is standing in front of them with a great pitch. Email marketing is one of the best ways to routinely stay in touch with your clients. It is business for you in the days ahead.
Email Marketing is Money in the Bank!
We spoke with an auto body shop this morning, in the middle of the COVID-19 scare, and she was telling us how she has people coming through the door of their shop because they’ve had a great experience with them in the past, and they’re staying in touch. Email marketing does this.
3 clients in one morning said the same thing: “You know, we’ve beeen meaning to get this work done but haven’t had the time. Now that we’re home for a little while, we wanted to come in and get the work done.”
Money. In. The. Bank.
But I Don’t Have a List!
That’s Ok. Everyone has to start somewhere. We can give you a simple strategy to use in your business to being collecting email addresses if you haven’t, but guess what?
Most people have a list already, but just don’t use it!
The overwhelming majority of people have been collecting email data on their clients for a decade or more and have the makings of a great list. Have one already? We’ll help you add more!
Get Started Now.
It’s easy to do so– all it takes is a phone call. for a free consultation with Auto Collision Websites. They’ll help you, no matter what stage of marketing your company is in, and will help you improve where you stand so you can bring those dollars in.
Our Mission:
We work with auto body shop owners all across the country to help them improve their brand awareness and bring more business through the doors.
We do this through a wide variety of digital marketing techniques including great-looking, conversion-friendly web design, search engine optimization, social media marketing and more.