Google My Business = Free Money???
You’re Putting Me On…
Well not really. In business these days, it’s not just having a website, but the visibility of your auto body repair website that is everything. Who cares if you have a pretty website if it can’t be found? And you’d be amazed how often we see gorgeous website designs that are train wrecks when it comes to a google search. But we digress.
So how can Google My Business (GMB) help me? Well, by having your Google My Business account filled out correctly and optimized for your service area, it’s possible to get you to the top of a search in your local area. There are no ongoing costs for having a GMB account, it’s free, but most need help setting it up correctly. Beyond that? Free Money. People see your business, click to call you, or click on your website, and voila– new clients. It’s that easy.
The Mothership For Your Google Reviews
Google My Business (GMB) also serves as a portal for your most important business reviews, your Google reviews, and many other important things. There are pictures there of your shop, it connects to Google Maps so that when someone is looking for you on the phone all they have to do is click and it will take them to you using the GPS in their phone, and it’s does a host of other things.
This is why a Google My Business account is so important– in addition to the free money it can provide your business by driving traffic clients to you, it is also the location of some of your most important advertising.
Facebook Advertising
Advertising on Facebook and other social media channels isn’t new, but there is still a great deal of confusion about how to do this effectively. There are plenty of body shop owners who feel that if they boost a post now and then, that is all they need to do, but that is rarely useful.
Effective Facebook advertising builds various ads aimed at services you want to provide and targets the right customers directly. The biggest mistake we see in Facebook advertising, besides confusing it with boosting posts, is that they target the ads to their homepage rather than a specific landing page.
Facebook advertising can be used for several different goals. Want more traffic to your website? This is a great way to make that happen. Interestingly enough, when you drive more traffic to your site through social media, Google sees the spike in traffic and organically ranks your site higher.
Giving Your Business the Right Look on Google
A picture they say is worth a thousand words, and that could never be more true than your presence in a Google My Business account. It’s often the first thing people see about your business– and the little 5 stars (or lack of 5 stars) that people see about you. People are often going just there to check out reviews about your business, to see if they want to do business with you.
If they don’t like what they see, they’ll move on and won’t even go to your website.
Unfortunately, the Google My Business account is often the most overlooked thing with auto body shoph owners. Many don’t even know what it is, when it’s one of the most important pieces of digital marketing for them! Often times, an owner will discover they have a Google My Business account, only to discover that they have a very low star rating. It’s been hurting them and they don’t know it. Make sure you know what’s in yours. You may have a profile and not even now.
Contact us today and let’s start talking about all the different ways we can begin to use social medial marketing to help you reach your marketing goals.
Our Mission:
We work with auto body shop owners all across the country to help them improve their brand awareness and bring more business through the doors.
We do this through a wide variety of digital marketing techniques including great-looking, conversion-friendly web design, search engine optimization, social media marketing and more.